The south-Asian subcontinent is home to a rich diversity in culture and history, but there’s a common underlying theme: weddings. Of course the bridal couple are at the spotlight but what is a desi wedding without the band, baaja and, most importantly, the baraat! For us it is the people who make any special celebration what it is! At Phera, our focus is on styling bridal parties as well as other wedding guests because, honestly, what is a celebration without your nearest and dearest showing up ready to celebrate in their finest! Let's explore the latest trends in Indian kurta...

The Haldi ceremony is one of the most vibrant and auspicious pre-wedding rituals in desi weddings wherein turmeric paste is applied to the bride and groom by family and friends. Immediately after the bride and groom have been celebrated, guests move on to celebrating with each other. This ceremony usually has almost all guests and family members sporting little haldi on their cheeks and hands, often on their clothes, while some of them end up being lathered in it!  As a bridesmaid, we’re sure you’re looking forward to flaunting one of your best looks on this special day, and rightly...

The South-Asian subcontinent is home to a vast range of traditional Indian outfits for men and women alike. It can get quite overwhelming to decide between various styles for different occasions when there are endless options to choose from!  If you’ve been on the hunt for a good traditional Indian wedding outfit and are confused between a sherwani and a kurta, relax and take a beat. Phera has a wide variety of amazing options in both these styles, so we’ve got you covered!  Here are 5 key differences to help you understand the nuances between these two classics, and decide...

South-Asian weddings are synonymous with pomp and glamor. These multiple-day celebrations are joyous, colorful, and vibrant, and full of tradition; and the wedding outfits greatly reflect this spirit. If you are looking to marry tradition with a modern touch, or get your hands on something just simple and classic, here are our 5 best options for your bridesmaids outfits that can get you through this wedding season fuss free! The Authentic ethnic wear For those who’d like to embrace the purity of the deep-rooted desi culture through their bridesmaids outfits. Sarees are a great way to stand out as bridesmaids without...